RON ZACAPA®
_PRODUCT CAMPAIGN
RON ZACAPA®
_PRODUCT CAMPAIGN
_PRODUCT CAMPAIGN
_Creative Concept
_Art Direction
_Art Direction
For Zacapa 23, I created a set of product visuals built around the rum’s unique high-altitude origin — aged above 2,300 metres in the mountains of Guatemala. The visuals mix the bottle with subtle references to the region, like the quetzal and warm atmospheric lighting, keeping the compositions premium, simple, and focused on the craft behind the spirit.