ŠKODA_WeLoveCycling
_WORST CYCLE LANE CAMPAIGN



_Creative Concept
_Art Direction
_UI/UX Design


Worst Cycling Lane was a Škoda digital campaign where cyclists from around the world shared the most hilariously terrible bike lanes they’d run into — the kind that make you question urban planning altogether. We collected the submissions, embraced the chaos, and literally built a full-scale ‘worst of the worst’ cycling track based entirely on the photos.










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