ŠKODA WeLoveCycling
_TOUR DE FRANCE ‘25 DIGITAL CAMPAIGN
ŠKODA WeLoveCycling
_TOUR DE FRANCE ‘25 DIGITAL CAMPAIGN
_TOUR DE FRANCE ‘25 DIGITAL CAMPAIGN
_Art Direction
_AI Prompting
_Web Design
_AI Prompting
_Web Design
For the Škoda Tour de France 2025 campaign, I designed an interactive website where fans could take a weekly cycling-persona quiz over five weeks and then generate a personalized AI image based on their results.
After completing the quiz, users uploaded their photo and instantly received an AI-crafted lookalike of themselves transformed into their assigned persona—ready to share on social media and enter the weekly prize draw. I designed the website and developed the full set of AI prompts for 25 persona templates, ensuring a cohesive visual identity and seamless adaptation to each user’s face.
After completing the quiz, users uploaded their photo and instantly received an AI-crafted lookalike of themselves transformed into their assigned persona—ready to share on social media and enter the weekly prize draw. I designed the website and developed the full set of AI prompts for 25 persona templates, ensuring a cohesive visual identity and seamless adaptation to each user’s face.