GENCE_ARSLAN [DESIGNER]

For Pilsner Urquell—the brand renowned for inventing the first pilsner beer—I was responsible for refreshing the social-media asset design language. I created the design concept, illustration style, and full visual asset suite to introduce a fresh, modern tone to their brand communications. The update honored the brewery’s historic legacy and served as an homage to their retro campaign visuals, while defining a bold new illustration direction and visual language tailored for digital formats, strengthening the brand’s presence across social media with a contemporary yet authentic look.

Photographer_Ondrej Szollos