GENCE_ARSLAN [DESIGNER]

For LEGO’s global, year-round gifting campaign, I created the design concept and full suite of visual assets, including the signature LEGO Brick Ribbon built entirely from real LEGO bricks. I also designed the visual tone and design language that unified the campaign across all global markets and directed the photoshoot, giving the campaign a distinctive, adaptable, and emotionally engaging presence worldwide.

Photographer_Ondrej Szollos  Retoucher_Tomáš Jakubec