R. JELÍNEK
_NEW PRODUCT LAUNCH CAMPAIGN
R. JELÍNEK
_NEW PRODUCT LAUNCH CAMPAIGN
_NEW PRODUCT LAUNCH CAMPAIGN
_Creative Concept
_Art Direction
_Art Direction
For R. Jelínek’s Williams Hruška launch, I created a set of key visuals that mix Czechia’a Moravia heritage with Chilean references. Since the pears used in the spirit come from Chile, the illustrations combine characters, colours, and motifs from both cultures that reflects the product’s origin story.
Illustrator_Tomaš Zach
Illustrator_Tomaš Zach