R. JELÍNEK
_NEW PRODUCT LAUNCH CAMPAIGN



_Creative Concept
_Art Direction



For R. Jelínek’s Williams Hruška launch, I created a set of key visuals that mix Czechia’a Moravia heritage with Chilean references. Since the pears used in the spirit come from Chile, the illustrations combine characters, colours, and motifs from both cultures that reflects the product’s origin story.

Illustrator_Tomaš Zach










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