BATA
_FLEXIFIT CAMPAIGN KEY VISUALS
BATA
_FLEXIFIT CAMPAIGN KEY VISUALS
_FLEXIFIT CAMPAIGN KEY VISUALS
_Creative Concept
_Art Direction
_AI Art
_Art Direction
_AI Art
For Bata’s FlexiFit collection, I created key visuals highlighting the flexibility of the product line. Each shoe is paired with the AI-generated abstract form — a soft, bent shape that echoes the product’s light, flexible feel. The visuals stay simple, keeping the focus on what the product is about: flexibility without bulk.