BATA
_ACTIVE CAMPAIGN KV


_Art Direction



For Bata’s Comfit line, I created a key visual built around everyday movement and comfort. The shoes were illustrated in an active, urban setting, focusing on how the Comfit sole works in motion. The scene stays simple and relatable, keeping the product and its comfort story at the centre.

Photographer_Ondrej Szollos  Retoucher_Tomáš Jakubec









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